Picture of Jeff John Falk ("Jeff") Kelley, Ph.D., CPE
** Senior Managing Consultant, Usability Engineering, IBM Global Business Services
** Adjunct Associate Professor, Engineering Psychology, Georgia Tech
** 2007-2008 President, Human Factors and Ergonomics Society
Woodstock, GA
[ Jeff's Personal Page | Download 2-page Resume (pdf) | Download 8-page CV (pdf) | Contact Me ]

Areas of Technical Expertise

User-Centered iterative/spiral design methodologies for large-scale government and commercial applications; Design for Situation Awareness; Transactional internet applications (e-business, B2B and B2C); Walk-up-and-use public access (kiosk) systems; Human Factors design; Engineering Psychology; Ergonomics; Human-Computer Interaction; Multimedia authoring systems

Education, Certification

Fellow, The Ergonomics Society (UK), 2006
Certified Professional Consultant, IBM, 2002
Fellow, Human Factors and Ergonomics Society, 1999
CPE/CHFP, (Board Certification in Ergonomics, Human Factors) BCPE, 1993
Ph.D. (Engineering Psychology), The Johns Hopkins University, Baltimore, 1983
M.A. (Experimental Psychology), The Johns Hopkins University, Baltimore, 1981
M.A. (Ergonomics), University of California, Santa Barbara, 1978
B.A. (Human Factors Engineering), University of California, Santa Barbara, 1976

Outside Interests

Semi-professional singer; volunteer firefighter/EMT-D; composer; poet; inventor; Director, non-profit organizations; Captain IBM League softball teams; musical theater; sailing; skiing (see personal resume).

Professional Experience

At Georgia Institute of Technology:

2006-now Adjunct Associate Professor -- Department of Engineering Psychology At IBM Global Services:

2000-now Managing Consultant -- IBM Global Services, Usability Engineering Practice. Low and high fidelity prototyping (JavaScript, DHTML, HTML, DreamWeaver, Websphere, Java, Rexx, Excel, client-side and server-side); Requirements gathering interviews, DSC (Decision Support Center) "focus groups"; Iterative design; Global Services Method; received IBM's Global Services Region Executive Teamwork Award.

At SA Technologies:

2004-2005 Program Manager -- Future Combat Systems (SA Technologies/U.S. Army)

At IBM T.J. Watson Research, Yorktown Heights, New York:

1990-2000 Research Staff Member -- Interactive Transaction Systems group at IBM Research. Lead in construction of mass, multi-vendor content aggregation/creation tools and architecture for EMS, a multi-media electronic purchasing transaction IBM product (IBM Outstanding Technical Achievement award, IBM Patent, IBM Supplemental Patent Achievement award); design and test new user-computer interaction techniques; help design and implement a user-centered model of customer engagement for application development; ergonomic design of kiosk workstations and software solutions for multimedia public access systems including the EXPO '92 Guest Services System, (a multimedia information kiosk system used by 15 million logged-on users at the World's Fair in Seville, Spain -- winner of the 1996 Alexander C. Williams Jr. Award from the Human Factors and Ergonomics Society) and the Visitor Information and Education Workstation kiosks at the American Museum of Natural History; iterative usability testing (User Centered Design) of the pilot for a web-based consumer music download system run by a consortium of recording companies; usability representative on the Human-Machine Interface subgroup of the Automotive Multimedia Interface Consortium; design and install audio authoring application (IBM Research Division Award); patent activities (Two IBM Plateau Invention Achievement Awards).

1986-1990 Research Staff Member -- Project Leader, User Interface Institute at IBM Research; Co-Found the Interactive Media Project; Design and Supervise construction of Lab and Video Studio; Produce and direct many professional videos (including co-produce and on-screen narrator for ACM-sponsored "Interactive Digital Video", shown on many PBS affiliates); Design, install, and Perform Human Factors Evaluation of Hawthorne Lobby Kiosk, use data for iterative redesign; Principle design and Project Leader for RIK/GEDD Hawthorne Lobby Multi-Media Information Kiosk (World Graphic Design Now, Honor Award).

Design of RIK/GEDD: Authoring/prototyping/database delivery package for interactive graphic public access information systems; Project leader for RIK conference lobby information kiosks for ACM CHI+GI conference in Toronto, 1987 (the first interactive public-access kiosk used at a SigCHI conference); Chair IBM Human Factors ITL Conference, co-editor of proceedings; Create and Administer IBM Human Factors, SAA/CUA Common User Access, Icon Design, and Product Pre-Announce Information electronic conferences with shadows worldwide; co-designer of award-winning interactive multimedia application "John Cocke, A Retrospective by Friends" (First Place, International Interactive Communications Society's Mark of Excellence Awards; New York Festivals, Finalist Award; IBM Research Division Award); patent activities (IBM First Patent Award).

1983-1986 Research Staff Member -- Human Factors consultation for T.V. Information Systems department. Iterative interface design for Videotex Authoring system including graphics creation, database integration and delivery, systems architecture; consultation with various external groups, including Prodigy joint Videotex venture.

1982-1983 Postdoctoral Fellow -- Designing, conducting and publishing research in fundamental user-computer interface issues; while serving as a member of a task force on an integrated graphics/handwriting workstation, was responsible for functional specifications for software applications capitalizing on the unique features offered by a device incorporating advanced pointing, drawing, and handwriting input (author of a "Ten Best" IBM technical report on the subject); also identified areas of behavioral research interest, proposed a set of flexible software services to allow testing and implementation of alternative interface designs; designed and initiated a series of studies to compare various pointing devices (e.g., mouse, step keys) in different task contexts (e.g., item selection, text editing); created a prototyping software package to display stimuli, collect a time-stamped record of user response actions, and analyze results.

At The Johns Hopkins University, Baltimore, Maryland:

1978-1982, NSF Fellowship / Research Assistant -- Conducted laboratory research under contract to NSF & IBM on telecommunications and person-computer interactions; designed and implemented communications systems hardware and software; created easy-to-use file management and tutorial software for first-time and discretionary users of computers; designed and wrote computer software for processing unconstrained, typed natural language inputs; developed what is now a widely-used empirical simulation approach for designing software applications and coined the terms "Oz Paradigm" or "Wizard of Oz" as a metaphor to explain it. (Professor Alphonse Chapanis)

At the University of California at Santa Barbara, California: -- 1975-1978 Consultation; As a member of the Chancellor's Physical Planning and Bicycle Safety Committees, designed new traffic signs and flow patterns consistent with international standards for a large bicycle population (25,000 movements per day on campus), created and evaluated a Job Performance Aid for the University Police Department's use in theft reporting and stolen goods recovery. (Charles Overbey, Chief Darry Bowles)


Software/programming experience

Operating systems: Windows 98/NT/2000/XP, OS/2, VM/CMS, DOS, Unix.
Languages: Java, Swing, JSP, HTML/XHTML, DHTML/JavaScript, Rexx/ObjRexx, C/C++, Perl, Lotus Script, Bookmaster/Script, SmallTalk, APL, FORTRAN.
Applications: MS Office, Macromedia Flash, Rational Rose ClearCase, ClearQuest, CVS, ACE, Quark Express, Lotus SmartSuite/Notes, Netscape/Internet Explorer/Web Explorer, Netscape FastTrack, Apache, Macromedia Dreamweaver, Fireworks, CorelDraw, Photoshop, Illustrator, Image Alchemy, Hummingbird, SPSS, Acrobat, Websphere Application Developer, Eclipse, ADSM, Visual Age, Xedit, X2.

Professional Affiliations and Activities

Performed occasional editorial review for: Behaviour and Information Technology, CHI Conference on Human Factors in Computing Systems, HFES Human Factors Society Annual Meeting, IBM Systems Journal, the International Journal of Human-Computer Interaction, and others.

Awards, Recognition

Teaching Experience

College and University graduate and undergraduate courses in:


Teaching Experience -- Instructor

At The Johns Hopkins University, Department of Psychology, Baltimore, MD:

1980 APL Programming and Statistics

At Towson State University, Department of Psychology, Baltimore, Maryland:

1980 Social Psychology
1980 Organizational Psychology
1979 Industrial Psychology

Teaching Experience -- Teaching Assistant

At The Johns Hopkins University, Department of Psychology, Baltimore, Maryland:

1979 Analysis of Variance
1979 Social Psychology
1978 Industrial Psychology

At the University of California, Department of Ergonomics, Santa Barbara, CA:

1978 Basic Statistics
1977 Health
1977 Exercise Physiology

Tutoring experience: FORTRAN, visual perception, ANOVA, experimental design,
statistical analysis

Patents and Published Invention Disclosures (partial list)

Papers and presentations (partial list)

Torres, R.J., Heck, Michael P., Rudd, James R., Kelley, John F.. "Usability Engineering - A Consultant's View of Best Practices and Proven Results". Ergonomics In Design (in press), 2006

Torres, R.J., Heck, Michael P., Rudd, James R., Kelley, John F.. "A Consultant's View of Best Practices and Proven Results: A focus on Recent Web-Based Projects". Ergonomics In Design (in press), 2007

Kelley, J.F. [Editor] "Ergonomics In Design". Human Factors and Ergonomics Society [Quarterly, beginning Summer, 2001, ending in Fall, 2003]

Kelley, J.F. [Executive Editor] "The CSTG Bulletin". Human Factors and Ergonomics Society. 28:1, August, 2001.

Kelley, J.F. [Editor] "The CSTG Bulletin". Human Factors and Ergonomics Society. 27:1, July, 2000 & 26:2, August, 1999 & 26:1, April, 1999 & 25:2, December, 1998.

Kelley, J.F., Danis, C.. "Scope-Creep can be Your Friend: How we use Research in the Marketplace to accomplish user-centered functional and interface specification". Invited Presentation at the July 1998 Meeting of the South Jersey Chapter of the Human Factors and Ergonomics Society, Pomona, NJ, July 1998.

Kelley, J.F., Spraragen, S.L., Jones, L., Greene, S.L., Boies, S.. "Extending user-centered methods beyond interface design to functional definition". Proceedings of the Human Factors and Ergonomics Society Annual Meeting, Philadelphia, PA, September 1996.

Shapiro, R. G., Beith, B.H., Goldberg, J.H., Hale, J.P., Kelley, J.F.. "I'm Graduating - Now What? A comparison of work in academics, consulting, government, industrial research, and industrial development". Proceedings of the Human Factors and Ergonomics Society Annual Meeting, Nashville, Tennessee, 24 October 1994

Kelley, J.F., Bennett, W., Boies, S., Cesar, C., Gould, J., Greene, S., Jones, L., Kesselman, J., Mushlin, R., Spraragen, S., Ukelson, J., Wiecha, C.. "IBM EXPO ''92 Guest Services System". Presented at The Human Factors and Ergonomics Society Annual Meeting, Seattle, Washington, 11 October 1993

Kelley, J.F.. "EXPO '92: Building large, real-world multimedia applications using ITS". Proceedings of Multimedia: Uses, Misuses and Usability of a Revolutionary User Interface, Morristown, New Jersey. Metropolitan Chapter of the Human Factors and Ergonomics Society 12 March 1993.

Kelley, J.F., Ukelson, Jacob. "COAS: Combined Object-Action Selection: A Human Factors Experiment". Proceedings of Human Factors Society Annual Meeting, October 1992.

Kelley, J.F., Frishberg, Nancy F.. "IMP-Builder/IMP-Player: A Case Study of Rapid Interactive Multimedia Application Development". Proceedings of IBM Multi-Media ITL. 4-7 February 1991, Boca Raton FL

Frishberg, Nancy, Laff, Mark R., Desrosiers, Moe R., Koons, W. Randall, Kelley, J. F.. "John Cocke: a retrospective by friends (an interactive multimedia scrapbook)" . Proceedings of Human Factors in Computing Systems: Reaching Through Technology. pp 423-424, ACM Press1991

Kelley, J.F.. "Multi-Media Application Development". Proceedings of SHARE74, Los Angeles, CA, February, 1990

Kelley, J.F.. "Research Information Kiosk - Rapid Graphic Prototyping". Proceedings of SHARE72, Los Angeles, CA, February, 1989

Morooka, M., Kelley, J.F., Gursky, M.. "RIK/GEDD Graphics". World Design Now (1989)

Tynan, P., Kelley, J.F. [Editors]. "Proceedings of the Human Factors/Product Usability ITL Meeting". IBM T.J. Watson Research Center, Hawthorne, NY, 1988

Kelley, J.F., "RIK+GEDD Case Study: Rapid Prototyping and the 1987 CHI+GI Conference Information Kiosk". Poster, ACM SIG-CHI, Washington, DC. 15 May 1988.

Kelley, J.F., "Videotex Information Packagers: A field study aimed at tomorrow's Videotex Authoring Interface". SIGCHI Bulletin, January, 1988, 19:3, pp 37-48.

Kelley, J.F., "CAL - A Natural Language program developed with the OZ Paradigm: Implications for Supercomputing Systems". First International Conference on Supercomputing Systems (St. Petersburg, Florida, 16-20 December 1985), New York: ACM, pp. 238-248

Kelley, J.F., "An empirical methodology for writing user-friendly natural language computer applications". . Proceedings of ACM SIG-CHI '83 Human Factors in Computing systems (Boston, 12-15 December 1983), New York: ACM, pp. 193-196.

Kelley, J.F., "An iterative design methodology for user-friendly natural language office information applications" . ACM Transactions on Office Information Systems, March 1984, 2:1, pp. 26-41.

Kelley, J.F., "A Human Factors perspective on designing an integrated graphics I/O workstation" (IBM Research Report #RC 9857), 1983.

Kelley, J.F., "Natural Language and computers: Six empirical steps for writing an easy-to-use computer application". Unpublished doctoral dissertation, The Johns Hopkins University, 1983. (Item 8321592, can be obtained from University Microfilms International; 300 North Zeeb Road; Ann Arbor, Michigan 48106.)

Kelley, J.F. & Chapanis, A., "How professional persons keep their calendars: Implications for computerization". Journal of Occupational Psychology, 1982, 55, 241-256.

Kelley, J.F., Michael, E., & Parrish, R. N., "The physiological costs of boxlifting by females". Proceedings of the International Ergonomics Association Meeting, Tokyo, Japan, 1982. presented at the 1982 International Ergonomics Association

Money, J., Annecillo, C., & Kelley, J.F., "Growth of intelligence: Failure and catchup associated respectively with abuse and rescue in the syndrome of abuse dwarfism". Psychoneuroendocrinology, 1983

Money, J., Annecillo, C., & Kelley, J.F., "Abuse-dwarfism syndrome: After rescue, statural and intellectual catchup growth correlate". Journal of Clinical Child Psychology. 1983.

Video Production

Video: "Interactive Digital Video". ACM, 1990, On-screen Narrator, Producer (Studio Sequences); Broadcast on many PBS affiliates.

Video: Alpert, S, Kelley, J. "Animated Icons". ACM SIG-CHI, 1990.

Video: Wang, C.P., Ling, D., Kelley, J., "Scientific Visualization and the Dataglove". 1989.

Video: Kelley, J.F., Pulido, G., American Sign Language Interactive Video Disks (3 volumes), Produced/Directed in collaboration with IBM Exploratory Education Systems department and and U.C. San Diego, (referenced in Popular Science, among other places) 1989.

Video: Kirson, D.A., Carroll, J.M., Eckhoff, R., Kelley, J.F., Canetti S.L., "Specialist Help using multiple media". ACM SIG-CHI, Washington, DC. 15 May 1988.

Video: Carroll, J.M., Aaronson, A., (Kelley, J.F. Producer) "SmartHelp" ACM SIG-CHI

Video: Herder, R.E., Carroll, J.M., Brown, P.S., Gursky, M.C., Canetti, S., Kelley, J.F.. "TaskMapper" ACM SIG-CHI


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